Career to date
Yoox Net-a-Porter
Editor and Translator (German)
London, UK
Since 01/2023
Creatively writing, translating, localising and amending US English product copy as well as landing pages into local-market language while maintaining the intended message + tone of voice ensuring clarity, accuracy and consistency. Proofreading, editing and providing feedback to team members and external language agency to ensure high-quality copy is delivered to YNAP‘s writing standards. Managing style guides, collaborating with team members, project managers and other language teams to discuss linguistic choices and innovate writing standards
WGSN, Ascential Group Limited
Editor and Analyst City by City (Freelance)
London, UK
Since 08/2022
Creating city travel guides for the creative business traveller and city-specific updates across retail, hospitality and culture, pitching and writing updates for the London feed, in-depth (on the ground) research, picture research
Freelance Journalist, Editor and Copywriter
London, UK
Since 01/2022
Identifying trends across fashion, beauty and lifestyle, researching and pitching trends, news and products, writing and editing editorial as well as commerce content and reports, acting as an ambassador at events
Clients include: Glamour Germany, Reimagining Luxury, Positive Luxury, Vogue Germany, Glossy, ECBM and more
FashionUnfiltered
Associate European Editor
London, UK
Since 01/2022
FashionUnited
Commercial & News Editor
Amsterdam, Netherlands
Since 01/2022
Acting as UK correspondent, pitching and researching fashion business news, writing and editing articles and advertorials, conducting interviews, localising commercial and editorial content, building articles for online in CMS, editing copy, liaising with PRs, representing the company at events
‘Rewilding Textiles’ publication,
LVMH / Maison/0 Central Saint Martins UAL, the platform for regenerative luxury
Editor of PDF publication published during Future Fabrics Expo 2022
London, United Kingdom
04/2022 – 06/2022
Part of the creative lead team, creating a publication plan, managing 20 contributors and liaising with 10 interview partners, conducting interviews with industry professionals, copy editing
Mime et moi
Content Manager, Social Media Manager & Executive Editor
Munich, Germany
07/2021 – 11/2021
- Contributing to the branding strategy: Developing a corporate language
- Writing and editing branded editorial content in English and German for multiple international channels (E-commerce, blog, newsletter, social media)
- Product copywriting in English and German
- Content: conception and implementation of strategies and creation of content plans
- Management of campaigns and product shoots: styling, supervision of photo and video shoots and post-production.
- Social media: daily scheduling across Instagram and Facebook, coordination of postings, stories and reels, moderating and presenting IG stories, social media coverage of brand events, working with social media monitoring tools
- Influencer marketing: identifying new talents, acquisition and communication
- Event planning: organising offline shopping and networking events at the brand’s showroom, representing the brand at the event
FashionUnited
Editorial & Media Assistant (internship)
Amsterdam, Netherlands
02/2021 – 06/2021
- Pitching and researching fashion business news and topics
- Writing and editing news articles, features, interviews etc. in English and German
- Writing and editing advertorials and commercial content in English and German
- Conducting interviews with industry professionals
- Translating commercial and editorial content (English-German)
- Contact to PRs, brands and media partners
ABOUT YOU GmbH
Social Media Assistant (internship)
Hamburg, Germany
06/2020 – 09/2020
- Concept development, creation of content plans, preparation, coordination and implementation of postings for Facebook and Instagram across multiple international ABOUT YOU accounts and the LeGer by Lena Gercke brand account
- Attending fashion shoots weekly to coordinate and implement social media activities
- Social media copywriting in German and English, community management
- Using social media listening tools, creation of reports to monitor the overall performance of campaigns, raffles and paid postings
- Influencer marketing: identifying new influencer talents and social trends internationally, influencer acquisition and communication
- Proactive communication across departments in German and English
ANWR-Media GmbH, Schuhe.de
Copywriter
Mainhausen, Germany
07/2018 – 04/2020
- Writing product descriptions that meet SEO purposes
Buy Good Stuff
Contributing Writer & Editor
Akademie Mode & Design, Düsseldorf, Germany
04/2018 – 02/2020
- Conception and creation of the Fair Fashion Guide BUY GOOD STUFF for the location Ruhrgebiet
- Pitching and writing features and background articles
- Editing articles of contributing writers
- Conceptualising, organising and styling the photo shoot of the magazine
- Layout content for the print issue using Adobe InDesign
- Editing and uploading articles online for the website http://www.buygoodstuff.de
Hubert Burda Media Inc., BUNTE.de
Editorial Assistant NYC Correspondence office (internship)
New York City, USA
12/2018 – 02/2019
- Assisting the US-correspondent of Germany’s most successful people magazines BUNTE.de
- Pitching and researching daily celebrity news and topics
- Writing and editing articles and conducting interviews with celebrities
- Producing short news videos including voice overs
- Managing the publication‘s social media accounts
- Being a representative of the publication, attending PR events such as NYFW on behalf of the magazine
IN Verlag GmbH & Co.KG, IN and OK! magazine
Editorial Fashion & Beauty Assistant (internship)
Hamburg, Germany
09/2018 – 11/2018
- Pitching and researching relevant fashion and beauty topics
- Preparing and writing editorial articles for the print issues of the magazines
- Contact to PRs and brands
- Being a representative of the publication, attending PR events such as NYFW on behalf of the magazines
B.Boll Verlag des Solinger Tageblatt GmbH & Co.KG (Daily newspaper)
Freelance Journalist
Solingen, Germany
09/2014 – 08/2018
E. Breuninger GmbH & Co. (German upmarket department store)
Sales Associate, Handbag & Shoe Department
Düsseldorf, Germany
09/2016 – 12/2016 and 10/2015 – 01/2016
Projects Abroad | Projekte weltweit
Education Volunteer Fiji
Lautoka, Fiji Islands
05/2016 – 08/2016
- Teaching English to kindergartners
Hubert Burda Media Inc., InStyle
Fashion Assistant (internship)
Munich, Germany
08/2015 – 09/2015
- Assisted the stylists and editors with photo shoots
- Handling logistics and sample trafficking, contact to PR’s & brands
- Researching topics and products
- Organising the fashion archive
Education
Central Saint Martins (UAL), London (UK)
MA Fashion Communication: Fashion Journalism
01/2022 – 12/2022
University of South Wales / European College of Business & Management (UK)
BA Fashion Management and Communcation
Graduated with First Class Honours
09/2019 – 02/2021
Akademie Mode & Design, Düsseldorf (Germany)
Fashion Journalism and Media Communication
Graduated with 1.3
09/2016 – 02/2020
Humboldtgymnasium Solingen, Germany
A-Levels: German literature, English language & Educational sciences
Graduated with 1.9
08/2007 – 06/2015
Lara Milena Grobosch 