I’m Lara, a London-based writer and editor from Germany.

I’m a bilingual writer, editor and localisation expert specialising in fashion, business and sustainability with international experience in editorial, copywriting, social media and communications.

As a widely published writer, my bylines include VOGUE Germany, FashionUnited, WGSN, Net-a-Porter, Glamour Germany, Glossy, BUNTE and more.

I have graduated from MA in Fashion Communication: Fashion Journalism at Central Saint Martins with Distinction.

I previously worked for various publications, fashion brands and e-tailers such as AboutYou and Mime et moi both in Germany and internationally. I have written a wide range of stories, from features, interviews and breaking news to branded content.

Alongside achieving a First Class Honours BA Fashion Management & Communication degree at University of South Wales, I hold a degree in Fashion Journalism from Akademie Mode & Design in Germany.

Featured Work

Reimagining Luxury: Building a Sustainable Future for your Brand

Editor for author Diana Verde Nieto

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Munich: Discovery City

WGSN City x City Guides

Image: © Courtesy of Glamour / Condé Nast
Weekly Trend / Shopping articles

Glamour

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Image: Courtesy of Kulesza & Pik
Biocouture: So werden Materialien am nachhaltigsten hergestellt

VOGUE Germany

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Image:  © Courtesy of Maison/0
Rewilding Textiles: Design for a Regenerative Epoch

Maison/0 x LVMH

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Image: Photography by Teodora Berglund
“Soil is the answer”: Leading model and activist Arizona Muse on sustainability in fashion

FashionUnited

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Image: Courtesy of Scott Bowlby
Longchamp’s new champion: Hector Cassegrain

FashionUnfiltered

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Image: © BUNTE.de, Hubert Burda Media
Die Modewelt trauert um Karl Lagerfeld: „Seit gefühlten zwei Jahren ging es ihm nicht gut“

BUNTE.de

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Image: © Courtesy of Pacsun
What it takes to launch crypto payments — and why brands still consider it ‘a must’

Glossy

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Image: Courtesy of Scott Bowlby
Longchamp’s new champion: Hector Cassegrain

FashionUnfiltered

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Image: Alice Morell-Evans, BA Fashion 2022  © Courtesy of Central Saint Martins, catwalking.com
Central Saint Martins‘ joyful BA fashion show 2022 brings back unity and togetherness

Central Saint Martins

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Image: © Lara Grobosch
WGSN London City Guide: Embark on a tour of London’s latest hotspots 

WGSN City x City

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Image: Victoria & Albert Museum London, Fashioning Masculinities exhibition
Florals? For Spring? Here are three looks from the V&A Menswear show that are actually groundbreaking

Central Saint Martins

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Image:  Artcurial Monaco Auction Week 2022 © Courtesy of Artcurial
Behind the scenes of one of the world’s leading auction houses

FashionUnited

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Image: Zalando Berlin HQ © Courtesy of Zalando
Business in uncertain times: How Zalando is dealing with Brexit, inflation and shifted consumer sentiment

FashionUnited

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